This July marks the 10th anniversary of crash gambling.
From its humble beginnings in 2014 as a community game on Bitcointalk, crash gambling has revolutionized and enriched the online gambling world, showing no signs of stopping.
To commemorate a decade of crash games, we’ve talked to the genre’s most influential game providers to uncover how they changed their businesses and ultimately inspired us to form Crash Gambler.
Spribe on Creating a ‘Classic’: Aviator
As our article about crash gambling history demonstrates, Spribe’s Aviator holds a special place in the history of crash games. Due to its status, we felt Spribe was the game studio worthy of opening up this journey over the past decade of crash games and its impact on their company.
Remarked a representative from Spribe, a leading game provider. Aviator’s introduction marked a pivotal moment, underscoring the immense potential of crash games within the online gambling sector.
Approximately five years ago, Spribe observed a notable increase in engagement with crash games, a trend that cemented these games as a key component of their development strategy.
“About five years ago, we noticed a significant uptick in engagement with crash games, which cemented their role as a key niche in our development strategy,” noted the representative.
This surge in interest highlighted crash games’ growing appeal and viability, prompting a strategic focus on this niche. Spribe’s Aviator can easily be described as the game that brought crash gambling to the masses.
The impact of crash gambling on Spribe’s business has been substantial
Aviator, in particular, has been instrumental in establishing crash gambling as a must-have offering for online casinos.
“Aviator, as the pioneering game in crash gambling, really positioned itself as a must-have for casinos looking to offer innovative and engaging content,” Spribe emphasized.
This game set a high standard for innovation and engagement, becoming a flagship product for casinos aiming to attract a dynamic player base.
Shaping Businesses and Attracting the Young
Reflecting on the past decade, Spribe acknowledged the profound impact of crash gambling on their business.
The ability to draw in a younger audience and foster a vibrant community has enhanced player loyalty and elevated Spribe’s presence on social media platforms.
The Rise of Crash Gambling from Ivan Kravchuk, CEO of Evoplay
Ivan Kravchuk, CEO of Evoplay, the game provider company behind some of the most out-of-the-box crash titles like Goblin Run, shared his insights into the development, technological advancements, and strategic innovations that have defined crash games and their impact on Evoplay’s growth.
Realizing the Potential of Crash Games
Evoplay began its exploration of crash games well before they gained mainstream attention in 2019.
Kravchuk recalls, “We began exploring crash games well before they became mainstream in 2019. But our first release happened that same year; it was High Striker, which was simple but marked the beginning of our journey into crash games.”
He recalls this period as a turning point for Evoplay, setting the stage for further development in the potential instant game vertical where crash games hold a significant role.
While crash games aren’t the core of Evoplay’s portfolio, their importance is growing.
Impact on Business Growth
Crash gambling has significantly impacted Evoplay’s business growth.
“Our initial decision to diversify game mechanics in iGaming beyond classic slots was right and beneficial. Even though it seemed risky at first, we were determined to try something new. Success took time, as these games were unfamiliar, requiring online casino players to grasp their mechanics.”
Despite this risk, Evoplay continued to push on, as they do today, and Kravchuk further explained…
Stories from the Past Decade
Evoplay’s journey with crash gambling has been both motivating and successful.
Kravchuk shares, “High Striker, Evoplay’s first crash game, was relatively simple, but it was our first step into the exciting genre. Then, we added more advanced games to our portfolio, including the standout hit Goblin Run. With its 3D graphics, modern design, and many features, it swiftly captured the hearts of tech-savvy iGamers.”
Focusing on sports-themed games, Evoplay created Long Ball, blending the excitement of sports with the thrill of crash gambling. “Its high retention rate among iGamers in many jurisdictions, and especially in the LatAm region, is a testament to its popularity,” Kravchuk notes.
Their latest innovative release, Adrenaline Rush: XCrash, is part of their third flagship pack, which is part of their nighttime racing game collection.
Kravchuk concludes that Evoplay has cemented its place as a key player in the iGaming industry by focusing on quality and engagement and expanding its game offerings.
They plan to continue on this path, and we can’t wait to see what’s next.
Crash Gambling Through the Eyes of Onlyplay’s CEO
When talking about the past decade of crash gambling, it’s impossible not to mention the big role Onlyplay has had on this gambling phenomenon.
The History of Crash Gambling at Onlyplay
Despite initially being a niche game category, its transformation into a mainstream phenomenon was both felt and influenced by Onlyplay.
“Crash gambling has undergone a remarkable evolution over the past decade. Initially, it was a niche category, but the introduction of certain pivotal games brought it into the mainstream,” remarked Christina Muratkina, the CEO of Onlyplay.
Among these influential titles, Onlyplay’s F777 Fighter stands out as a significant milestone. “Yes, there were many iconic games, but now I can confidently say that our F777 Fighter is among them, which I am very proud of,” she added.
Recognizing the Potential of Crash Games
Onlyplay realized the potential of crash games early on, observing a surge in player interest and engagement shortly after launching their first crash game.
She highlighted the success of their game Piggy Tap, which boasts a 64% return of players within the first month, as a testament to the genre’s lasting appeal.
Impact on Onlyplay’s Business Growth
Crash gambling has significantly impacted Onlyplay’s business growth, broadening its portfolio and attracting a new demographic of players.
Crash games’ excitement and quick gameplay have driven higher player acquisition and retention rates, contributing significantly to revenue growth. Onlyplay’s top games, such as F777 Fighter, Limbo Cat, and Cricket Crash, remain popular in their niche.
F777 Fighter: A Game-Changer
Reflecting on the significance of crash games, Muratkina emphasized the role of F777 Fighter in bringing crash gambling to the forefront of casino game selections.
“For Onlyplay, it was our own release, F777 Fighter. This thrilling crash game brings a unique blend of excitement and strategy to the virtual casino floor,” she said.
Its simple yet thrilling mechanics captured players’ imaginations and set a new standard for what crash games could achieve.
Technology That Boosted Growth
The first crash games were all based on cryptocurrencies, which is why they are commonly associated with crypto casinos first.
Even though we can find these games in all varieties of online casinos now, it’s undeniable that the rise of crypto and online technology went hand in hand with the steep growth trajectory of crash games. Here is what our contributing industry experts have to say on the topic.
The representative from Spribe unreservedly stated that key technological advancements have played a critical role in the evolution and popularity of crash games. Here is Spribe’s take on the topic.
Similarly, Ivan Kravchuk from Evoplay noted that crash games were among the first to incorporate multiplayer functionality.
On the other side of the spectrum, Christina Muratkina, the CEO of Onlyplay, mentioned the importance of provable fairness and trust.
Just as important as the technological advances were the features that ensured players stayed engaged and returned repeatedly.
Enhancing Player Engagement and Retention
One brand that stands out regarding user engagement in its games is definitely Onlyplay. Over the past years, it has implemented various strategies to improve player engagement and retention.
“By introducing different types of games and using different themes, we try to satisfy all players,” she added, referencing successful titles like F777 Fighter, Limbo Cat, Cricket Crash, and Need for X.
Ivan Kravchuk also jumped in on the topic and emphasized the importance of good marketing that engages players with tournaments and random prize drops.
At the same time, he noted the importance of effective marketing: “Secondly, we use effective marketing strategies and promotional tools. Marketing draws players, while promotions like tournaments, random prize drops, and quests boost engagement and acquisition. Features like in-game chat, statistics, and leaderboards increase player involvement in gameplay.”
Similar strategies have also played a pivotal role for Spribe. They focus on fostering an immersive environment that drives a sense of community among players and encourages continued participation.
Crash Gambling in 2034
If we had to make predictions for the next decade of crash, we would have no problem making overly positive ones.
The past few years have definitely shown us that this genre of gambling is here to stay. With increased interest from players worldwide, crash gambling is here to stay, and we’re dedicated to covering all the exciting developments, game releases and strategies.
If you want to learn more about the past 10 years of crash, make sure you join us on our live-streamed 10th anniversary roundtable event. We will discuss the topic further with industry experts from Mascot Gaming, Onlyplay, and Turbo Games.
Crash games – Here’s to the future and many more decades!